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PIA MidAmerica


Estimating & Pricing; the New Math
Estimating & Pricing; the New Math
September 20, 2012 08.30 AM - 11.30 AM
NKC Community Center - North Kansas City
PIA MidAmerica


Estimating and Pricing; the New Math

The old saying of “Estimating is a science, while pricing is a philosophy” has never been more true in the printing industry.


Frank Kanonik, President of DigitalPrintInfo, LLC

Developing accurate estimates has been streamlined thanks to powerful MIS systems and workflow tools. But striking that delicate balance of pricing to achieve profit goals versus losing a project to a competitor is becoming more and more difficult. And since printers are now offering many additional services to their customers such as variable data, e-enabled marketing and fulfillment services, the estimating process is becoming even more critical to accurate and profitable pricing strategies.

Frank Kanonik, a 35 year industry veteran, will take you through what it takes to accurately estimate and develop selling prices during this session.

Topics that will be covered:

  • The current state of estimating software and how they integrate with MIS systems.
  • Key steps needed to develop accurate costing and productivity numbers.
  • How to uncover what your services are really worth to the customer.
  • What should (and shouldn’t) be in your proposal.


Frank Kanonik, President, DigitalPrintInfo,LLC

DigitalPrintInfo,LLC is a consulting company that is involved in helping the graphic communications industry profit by increasing sales revenues and decreasing production expenses. Frank Kanonik, principal, consults, develops and delivers educational courses, and implements sales and production solutions for printing companies as well as in-plant operations nationwide.

Frank is a member of the consulting staff of the Printing Industries of America (PIA) as a non-resident consultant and trainer. Frank is a principal author of the PIA Digital Production Excellence Accreditation program.

Frank also worked for Xerox after a 23 year tenure with the Graphic Arts Technical Foundation (GATF) where he was the Associate Director of Training with responsibilities of delivering a wide range of training classes pertaining to the graphic arts industry. .Frank can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Cost:  $85.00 PIA Members -  $125.00 Non-Members

Registration:  Contact B.J. Irvin at 1-800-788-2040 ext. 203  or  This e-mail address is being protected from spambots. You need JavaScript enabled to view it  

Online Registration:   http://events.constantcontact.com/register/event?llr=ottwhzcab&oeidk=a07e69gdkz3acaeb99e

*Advance Purchase Multi-Ticket Discounts Available


NKC Community Center
North Kansas City